Thursday, December 27, 2012

Delhi, Oh Delhi!

I am not fully qualified to call myself a Delhi-ite. Neither was I born here nor have a I stayed here long enough (albeit my wife has often remarked "you are one of them" - for reasons that may not be share-able). In some short spells of stay (coming home from my MBA college in Pune etc), for good or worse, I never had any great attraction for the city. My wife on the other hand is by birth a Delhi-ite (and I must state that she loves Delhi); that said, read "just by birth"; atleast she doesnt fit the bill of the Delhi girl stereotype I always had in mind. On a slight detour, my love for her grew so much when I found her inroads extremely pleasing in my life, without any airs or attitude and the real sensible and simple side of hers, which I never thought a Delhi girl could have!

I have been brought up in Jaipur, and always had a type of ABCD personality when I was young. I always found Delhi and Delhites to be preposterously gaudy, flamboyant and ostentatious (for lack of better vocabulary) and for long I could never imagine that I would think of settling in Delhi. This is by all means was kind of awkward considering the liberal nature and the unfettered upbringing by my parents. Interestingly it was by God's wish or by density, after living for more than 5.5 years in Bangalore, I finally moved to the capital with my wife. It was possibly like Delhi calling in fate for me! Better still (or I yet have to decide) my parents moved to Delhi after half a decade stay in India's financial capital to join my better half's parents who apparently also stay in Delhi. For personal and (more so) professional reasons I too moved to Delhi with a very forthcoming and open mind.

On some aspects (pre known) there is nothing to beat Delhi. The gastronomical food affair and salivating array of cuisines served in Delhi is perhaps incomparable. The best part of Delhi is the fact that you get a rainbow of food ranging from the very cheap to the one of the world most expensive, all at one place. The infrastructure that Delhi boasts of, is by far the best in India undoubtedly. The roads, the metros, the flyovers, the facilities take you by awe. Shopping in again at its best to Delhi; right from Janpath flee market to SouthEx and CP which resemble the shopping icons of India.  Apart from the materialistic factors, there are things that money cant buy! The pleasure of being with parents, at times when they really need you is priceless! The joy of celebrating festivals with a whole gang of relatives changes the meaning of festivities all together. 

But i never did think about these things when i thought of Delhi. It was just perhaps people. After staying in Delhi for a little more than 3 months, that perception has also changed considerably. Delhi is like any other Indian city, it has its own share of problems and the kind of people you would never want near you, but are around everywhere. But like any other city, you also have some extremely nice people. The warmth and belonging-ness you feel being with Delhiites is awesome. Safety - yes, that's a concern, but I wouldnt say that it is a concern with just Delhi. Like many other indian cities, the problems are universal. And I am not undermining the problems; I agree that problems are there but what I am really trying to come at is that you cannot judge the city by the number of incidents you hear about in the news. Unfortunately crimes like rapes happen a  lot in many other cities of India but get highlighted due to the facts that 1) Delhi grabs he most media attention being the capital and 2) Delhi is just larger that many other states in India; and more the number of people, these problem look bigger than most cities. 

If 100 days are enough to judge a city, I must say I like it! May be its still early days, but I wouldn't regret coming to Delhi. While I wind up, i remember a poem from my Hindi textbook in class 6 that exemplies a universal trust - Aap bhale toh jag bhala! 

Delhi - I love you, just like I loved Bangalore and Pune!





Thursday, December 20, 2012

The Online Shopping Frenzy

...and yes, yet another online store. If I am not lagging behind on my web trends stats. this might be another addition to one of the couple dozen online 'megastores' in India.

I remember the year 2000, when i first 'experimented' with Indiatimes (and I hate to recall, it was pathetic). What a concept it was! See things online and buy it! And I am not trying to simplify, complicate, applaud or criticize anything. Nor was the concept very new. It was just new to Indians and in all surety it never picked up till late.

There were a few problems here. No credibility of the buyer, questions on the genuineness and quality of the product, lack of ergonomics of the portal and most importantly that satisfaction that the Indian had to buy the product after 'feeling' it at the store.

Well that was a dozen years back! And the good part was that online stores understood this and changes for the good (a few of them atleast - Indiatimes still remains the same!). Buyers too have changed; the new neo rich new generation  due to paucity of time (read hastiness) and steal deals offered by e-sellers, cemented with 'no-questions asked' return policy change the picture completely. It would not be justified here, if i do not mention, Flipkart (btw I interviewed for Flipkart, though i did not find it interesting enough) here, which was one of the torch bearers of the e-shopping industry in India who pretty much stole the Amazon India dream (though Amazon now has Junglee launched in India now!) IMO, what changed everything was the trust with which people could buy stuff and feel safe. Though its interesting why this did not happen much earlier when eBay launched PaisaPay; possibly due to the 'gray market' image eBay continues to carry.

While I am a happy buyer now, I am awestruck with the rate at which these e-stores continue to grow everyday! When i thought about this a year ago with my marketing hat on, i thought that the rule of 3 will come to the e-selling industry. With the cut throat competition and not such huge margins, the industry is definitely going to witness some huge alliances and M&As.

Flip-kart recently bought Letsbuy; I wont be amazed if reliance buys FK! Well, thats not the point, I am just wondering if 'everything' can be sold online? Possibly, I yet have to figure you, and I guess time will tell!!

Wednesday, December 12, 2012

Airtel Money: What, How, Why & Do I really need it?

For all those who think that Airtel is THE most novel & cutting edge mCommerce technology in the MARKET; sorry for the disappointment but its not. Its not even the first to bring such an idea to India. So the question is, why Airtel Money (AM)?

Well, the the answer is simple and is a mix of a few things. 

- The bleeding telecom sector needs a life and lifelines to unravel the new ways to make money.
- There are lot of players in the market, so why not Airtel! And most importantly
- With the high penetration of mobile phones pan-India and the technological advancements in the handset industry (will talk about it later), mCommerce is all set to pave the path for a all new experience for users.

All the said, lets take a slightly deeper dive to understand the nuts & bolts of this cool sounding product!


What is Airtel Money?

Simply put, think of Airtel money as your e-wallet. Like you put cash in your wallet, you will need to put money in 'Airtel Money'. This can be done by using your debit/credit card (VISA/MC for now) or through Net Banking.

How to get it?

Once you have registered, you can pretty much start using the service by dialing the USSD *400# which provides an instant menu on what you can do with the money. For certain features like money transfer to your peers (using AM account of course) you need a power account (costs 50 bucks)

How/What to use Airtel money for?

As AM is still new and maturing, the services are currently limited to money transfer, buying movie tickets, paying bills, cellphone recharges etc.

Is that it?

Hmm, yes for now. But with time, be ready for more things to happen with a few buttons(or touches) on your cellphone. 

What's in for Airtel?

Now we are talking. Why would a telecom giant invest in a new product. Thats right - profit! How but?
You are right again, Airtel charges a slice of money for your payments to make money.

Is my money safe?
Conceptually yes! As I said, once you lose your mobile, you just lose your mobile. AM is a combination of what you have and what you know. Since every transaction requires a mPin, the dual factor authentication can still keep your money safe!
Also since the service is based on USSD, you are in safe 'signals'

Isn't it more complicated?
After the last point, you might think why have another layer in the middle. Add money to phone to pay for movie ticket when you can pay using your credit card. And so isn't it more complicated?
To an extent and as of now, yes, a bit of an extra step. But think about a few things:
- Your 'mobile' is the THE most 'mobile' device you may have. 
- Eventually you may just carry your mobile for all payments & shopping.
- Works even when you don't have electricity/internet  or a PC with you
- If you lose your mobile, you only lose the mobile, not your money (read more below).
- You pay a share, but a small price that you pay for something that could offer so much, its peanuts; and you wouldn't mind it if the experience is priceless!
- Its  (or can be) REALLY FAST!

Anyone 'else' there?

So I said, nothing new. Oxicash has been in India for a while. As I write, Vodafone is finalizing the dates and strategy for marketing their own platform in India, head to head with AM! Around the world, there are many more for reasons I already mentioned earlier.

What lies ahead?
Well, sky may not be the limit! Picture this. 
- You went to shop without any wallet and only with your cellphone. At the POS, (please forget your wallet) you just use bring your cell close to a contact-less receiver and you are done!
- Or think about your wife who went to shop (I know this is a really lethal thought) while you are at work; finds you already gave her 10K for it.
Eventually your bank, your debit and credit cards are linked to AM. You an even specify the default card to pay from. With NFC prices falling to <$10 and handset manufacturers bundling it in all new models, this might be all happening soon!

Do I really need it?

The answer is 'you decide'! That said, with the way things are poised, you might eventually say 'YES'!!!

The only I want to ask is why not a mobile app for AM!?